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1- It will become increasingly understood that the duration of health is as important as the duration of life. We will focus not only on how long we can live, but also on how healthy we can live those years. In addition to a long life span, the years of life in which we are healthy and disease-free will be important. By regulating inflammation in the body, supporting a healthy blood sugar balance, reducing free radicals, supporting immune resistance and protecting liver health, which is an important, but often overlooked cornerstone of health, awareness will be formed that good health can be maintained at any age. From here, in addition to a healthy diet and lifestyle, demand for supplements such as multivitamins, B-complex vitamins, magnesium, vitamins C, D and E, lecithin, milk thistle and lutein will increase.

2- Supporting immunity will become a daily routine. We have seen the role that concomitant diseases played in the severity of Covid 19 throughout the pandemic, and research has shown that people with poor liver health, cardio vascular disease, diabetes and metabolic syndrome have worse outcomes. Getting enough immune-enhancing nutrients daily, including vitamin C, vitamin D and quercetin, as well as regulating our diets by reducing sugar, as well as industrial seed oils such as corn, soy and cottonseed, in addition to improving overall health, extending our health period and stopping being too sedentary to build immune resistance to viruses, will be our priority.

3- We accept air pollution as a serious health hazard and are starting to understand the importance of protecting our body from negative health effects. Exposure to air pollution is associated with asthma, lung dysfunction, neurological damage, heart disease, cancer and all-cause death. We are starting to understand that traditional agriculture is the main source of air pollution and that our food choices can have an impact on improving air quality. We will make it a priority to choose regenerative animal products grown in accordance with good agricultural practices and to buy organic certified products as often as possible. We will also prioritize strengthening our body against the negative effects of air pollution by optimizing essential nutrients such as omega 3 fatty acids, B vitamins, antioxidant vitamins C and E, as well as ‘superfoods’ such as sulfurophane.

4- Healthy snacks are constantly on the rise. The Covid-19 pandemic turned us to snacks for relaxation, the consumption of salty snacks, cookies and ice cream increased. Along with this, our interest in finding delicious, enjoyable healthy snacks has also increased. We will continue to see an increasing demand for healthy snacks in order to be able to enjoy our favorite foods and treats without guilt while maintaining our health and fitness goals.

5- We will learn that we can support our ability to cope with things that stress us and overcome burnout. While the pandemic and everything that comes with it is dragging on, many of us are in a state of near-exhaustion. We understand that we can’t escape the things that stress us out, and we are in the long-term emotional struggle of living with the pandemic. Adaptogens (gingeng, various fungi, etc.) that are known to help our body eliminate the harmful effect of stress, support energy, reduce fatigue, and increase motivation.), we will see an increased demand for nutrients such as B1 (thiamine) and phosphatidylserine (PS). There will always be stressors, but as we understand the ways to cope, we will feel less pressure, feel calmer and lighter.

6- We will see an increasing demand for products and lifestyle habits that help maintain metabolism by maintaining muscle mass and supporting mitochondrial health. The popularity of supplements such as branched chain amino acids (BCAAs), acetyl-L-carnitine, CoQ10 and alpha lipoic acid (ALA) will increase. In addition, as we shift our physical activities to health-promoting exercises such as yoga, strength training and walking, the popularity of mood-boosting exercises will continue to grow.

7- Virtual health will take a permanent place in our lives. The Covid-19 pandemic has introduced countless activities into our lives, such as virtual therapy/counseling, virtual meetings, virtual school. We will continue to look for services that we can access from the comfort of our homes.

8- The use of herbs and spices will increase even more. We know that herbs and spices that add flavor to dishes now make them healthier. The demand for functional ingredients, spices and medicinal plants that increase both the flavor and nutritional value of our favorite foods will increase exponentially. Ingredients such as cinnamon, turmeric, ginger, basil, thyme, sage and rosemary will be at the center of the kitchen not only because they add great flavor, but also because they are full of health-promoting properties.

9- The idea that not everything sold on the Internet will be trusted will settle down thoroughly. Now, more than ever, shoppers are on the way to finding supplements from reliable manufacturers and retailers, turning to stores operating in a real location and taking into account factors such as a knowledgeable staff, work ethic and the fact that they can rely on the quality of supplements sold in their shopping experience.

10- Interest in the keto diet will continue to wane. the high fat, low carb ketogenic diet, which puts your body into a ‘ketosis’ state that reached its maximum in 2019, remained stable until 2020 and began to disappear by 2021. Its inclusion of strict rules and lack of sustainability restricted its implementation.

11- High protein and low carbohydrate are in vogue again. It comes across as a modification of the keto diet. Carbohydrates taste good, they are pleasant to eat, they satisfy the stomach, they are plentiful and affordable. From these, the reason is that we see that people are turning to what they think is a long-term, sustainable, healthy diet. In addition to higher protein and healthy fats, the search for carbohydrates in small portions is at the forefront.

12- The demand for Flexitarian Diet, which encourages vegetarianism but allows meat eating, is increasing. While vegetarianism, veganism and meat alternatives have been very newsworthy recently, the general interest in vegetarianism has not increased so much, the Sunday size has not expanded, but there is a trend towards flexitarianism.

13- Interest in calorie-based meal packages sent to homes/businesses continues. With the Covid 19 restrictions, if you need to stay at home/if you want to, whether you want a ready-made meal package consisting of several meals or a practical meal kit, it can be easily covered. The Sunday was filled with competitors, innovation lost its impact, but recurring customer trends in this area stabilized. Aside from the high cost, a wide range of menu alternatives and foods continue to be offered to new members or to serve more specific customers.

14-  The trend towards milk alternatives is increasing. An intolerance we didn’t know we had. About 70% of the world’s population has some degree of lactose malabsorption, dairy products are not well digested in most of our stomachs. Almond milk, oat milk, hemp milk, cashew milk, etc. essentially, squeezing and mixing foods with fat and fiber in them with water creates a gastronomic product similar to cow’s milk. With the idea that vegetable milk causes less damage to the environment, it is a fact that they will take a permanent place in our lives, aside from being more expensive.

15- The fruit/vegetable juice nutrition (juicing) method is on the decline. After years of growth, the fruit/vegetable juice squeezing market has started to decline. Lack of calories, expensive and unsustainable have led the juicing industry to smoothies and bowls in recent years.

Specialist Dietitian VM MedicalPark Florya Istanbul Hospital



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President of Organ Transplant Center at MedicalPark Hospital Antalya

Turkey's world-renowned organ transplant specialist. Dr. Demirbaş has 104 international publications and 102 national publications.

Physician's Resume:

Born on August 7, 1963 in Çorum, Prof. Dr. Alper Demirbaş has been continuing his work as the President of MedicalPark Antalya Hospital Organ Transplantation Center since 2008.

Prof. who performed the first tissue incompatible kidney transplant in Turkey, the first blood type incompatible kidney transplant, the first kidney-pancreas transplant program and the first cadaveric donor and live donor liver transplant in Antalya. Dr. As of August 2016, Alper Demirbaş has performed 4900 kidney transplants, 500 liver transplants and 95 pancreas transplants.

In addition to being the chairman of 6 national congresses, he has also been an invited speaker at 12 international and 65 national scientific congresses. Dr. Alper Demirbaş was married and the father of 1 girl and 1 boy.


Eczacibasi Medical Award of 2002, Akdeniz University Service Award of 2005, Izder Medical Man of the Year Award of 2006, BÖHAK Medical Man of the Year Award of 2007, Sabah Mediterranean Newspaper Scientist of the Year Award of 2007, ANTIKAD Scientist of the Year Award of 2009, Social Ethics Association Award of 2010, Işık University Medical Man of the Year Award of 2015, VTV Antalya's Brand Value Award of 2015.


Doctor of Medicine Degree Hacettepe University Faculty of Medicine Ankara, General Surgeon Ministry of Health Turkey EKFMG (0-477-343-8), University of Miami School of Medicine Member of Multiple Organ Transplant, ASTS Multiorgan Transplant Scholarship. Lecturer at Kyoto University. Lecturer at University of Essen, Research assistant at the University of Cambridge .

Professional Members:

American Society of Transplant Surgeons, American Transplantation Society Nominated, Middle East and Southern Africa Council Transplantation Society 2007, International Liver Transplantation Association, Turkish Transplantation Association, Turkish Society of Surgery, Turkish Hepatobiliary Surgery Association.


Our website contents consist of articles approved by our Web and Medical Editorial Board with the contributions of our physicians. Our contents are prepared only for informational purposes for public benefit. Be sure to consult your doctor for diagnosis and treatment.
Medically Reviewed by Professor Doctor Alper Demirbaş
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