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ELDER CARE AND TOURISM IS PROMISING
Chairman of the Medical Tourism Association, Expert. Dr.
With the prolongation of human life, we have started to hear more about old age diseases and care needs. Human life expectancy, which was 30-40 years in the middle ages, has now doubled. The world, which has reached a population of 1 billion in about 200,000 years, has reached a population of 7 billion in the last 200 years. If we continue our current way of life, the world’s population is projected to be 11 billion in 2100.
When we look at this picture, we see that the world’s population is increasing and aging at the same time. According to TURKSTAT data, 8.5 percent of the world’s elderly population formed in 2015. In Turkey, the proportion of the elderly population has increased to 8.2%. Don’t let this rate seem small to your eyes, because when we look into the future, the elderly population in our country is projected to be 10.2% in 2023 and 20.8% in 2050.
The behavior and expectations of older individuals have changed
Which has an important role in the development of solutions in the fields of tourism, care and economy in old age, the Fourth International Congress on Spring Tourism and Dynamics of the Age was held by Rector of Ankara University Prof. Dr. Under the presidency and President of the Medical Tourism Association, Expert. Dr. At the congress held the changing demands and needs of individuals over the age of 65 were also mentioned.
Dr. “When we examine the research reports prepared, we see that there are differences in the behavior and expectations of individuals over the age of 65 compared to the past. Now, individuals over the age of 65 want to be more active, travel, participate in culture and art activities, see new places, produce, and be social. Even the use of technology in communication is increasing. Globally, about 60 million people over the age of 65 use Facebook and other social networks. In the United States, individuals over the age of 65 have been found to be the fastest growing group in online shopping.
Technology and the state of old age, which we could not bring side by side in the past, are almost arm in arm today, as can be seen from the data. This situation also increases the interest of technology-producing companies in the issue.
President of Philips Turkey, mentioned the importance of innovation in order for the elderly to access the service in the most convenient and fast way, “Using technology in the most effective way for elderly care and health is of great importance for our future,” he said.
Stating that they also take into account the needs of the elderly population in their products and provide services in this direction, Samsung Electronics Turkey Foreign Relations and Public Sector Manager mentioned their work to provide technological solutions that will make their lives easier for the elderly population.
Elderly care and tourism are an important source of income
Another aspect of the issue is elderly tourism, which has a fairly high economic value. according to the data of 2022, there are 50 million tourists coming to our country and our earnings as a country are 60 billion euros, whereas it is possible to generate the same income by serving only 1,200,000 elderly tourists.
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Turkey Medicals Co-ordinator underlined in her speeches that “Tourism sector has been able to evaluate this potential well. However, diversifying our tourism resources and putting all the eggs in the same basket in the tourism sector can greatly provide relief to the sector”.
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Are we able to promote our country sufficiently in terms of elderly tourism?
When we learn to capture the right audience in the right way and work with the professionals of the business, then we will start getting a return on the money we have spent on promotional expenses. This happens by making a good targeting by using technology and getting to know the habits of the target audience well. If the brochure you have prepared for the elderly is written in 7 pt, you can be sure that you have not reached your goal.
It is also possible to offer interactive ads to the elderly or elderly relatives who use mobile and digital technologies. Today, personal behaviors and needs can be identified on mobile channels and ads can be displayed in the desired language and country in that direction.
Organizing awareness events and using these venues for promotion is another alternative. Most of the elderly relatives have Alzheimer’s, dementia, etc. they do not know the diseases, how the patient should be treated, what can happen during the process. Organizing educational programs in pilot regions of the country, conducting culture and art activities will both please the hearts of our seniors and create an opportunity to present your products and programs to the right audience.
Apart from these, there are also many different promotional models that can be made. 3, which is a very important potential both socially and economically if we want to get older without getting older.we should evaluate the spring of age well.
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Turkey's world-renowned organ transplant specialist. Dr. Demirbaş has 104 international publications and 102 national publications.
Physician's Resume:
Born on August 7, 1963 in Çorum, Prof. Dr. Alper Demirbaş has been continuing his work as the President of MedicalPark Antalya Hospital Organ Transplantation Center since 2008.
Prof. who performed the first tissue incompatible kidney transplant in Turkey, the first blood type incompatible kidney transplant, the first kidney-pancreas transplant program and the first cadaveric donor and live donor liver transplant in Antalya. Dr. As of August 2016, Alper Demirbaş has performed 4900 kidney transplants, 500 liver transplants and 95 pancreas transplants.
In addition to being the chairman of 6 national congresses, he has also been an invited speaker at 12 international and 65 national scientific congresses. Dr. Alper Demirbaş was married and the father of 1 girl and 1 boy.
Awards:
Eczacibasi Medical Award of 2002, Akdeniz University Service Award of 2005, Izder Medical Man of the Year Award of 2006, BÖHAK Medical Man of the Year Award of 2007, Sabah Mediterranean Newspaper Scientist of the Year Award of 2007, ANTIKAD Scientist of the Year Award of 2009, Social Ethics Association Award of 2010, Işık University Medical Man of the Year Award of 2015, VTV Antalya's Brand Value Award of 2015.
Certificates:
Doctor of Medicine Degree Hacettepe University Faculty of Medicine Ankara, General Surgeon Ministry of Health Turkey EKFMG (0-477-343-8), University of Miami School of Medicine Member of Multiple Organ Transplant, ASTS Multiorgan Transplant Scholarship. Lecturer at Kyoto University. Lecturer at University of Essen, Research assistant at the University of Cambridge .
Professional Members:
American Society of Transplant Surgeons, American Transplantation Society Nominated, Middle East and Southern Africa Council Transplantation Society 2007, International Liver Transplantation Association, Turkish Transplantation Association, Turkish Society of Surgery, Turkish Hepatobiliary Surgery Association.
Disclaimer:
Our website contents consist of articles approved by our Web and Medical Editorial Board with the contributions of our physicians. Our contents are prepared only for informational purposes for public benefit. Be sure to consult your doctor for diagnosis and treatment.