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TURKEY WILL RECEIVE A GREATER SHARE OF HEALTH TOURISM
The health in Turkey studies conducted under the leadership of the Turkish Ministry of Commerce are aimed at creating personalized and improved models in high-potential areas such as health tourism in Turkey, sports tourism, ecotourism, wellness, attracting more health tourists to Antalya and Istanbul, other cities and generating income.
In Turkey, it is aimed to provide more personalized services, attract more health tourists and generate income in characteristic areas with high potential such as health tourism, sports tourism, ecotourism, wellness (well-being).
According to the information obtained by the AA correspondent from the Ministry of Trade, health tourism stands out as a sector that supports the economic sustainable development of countries and increases their competitiveness, especially in recent years.
This type of tourism has become one of the target service export sectors for Turkey, given its profitability, profitability and sustainability, as well as the state of the country’s medical sector and its developed potential.
According to the data of the Turkish Statistical Institute (TURKSTAT), the number of tourists who visited Turkey for treatment in the 10-month period of this year was 370 thousand 335, while the income received was 704 million 261 thousand 29 dollars.
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According to the data of the Ministry of Health, the number of foreign patients visiting the country in the 10-month period was recorded as 718 thousand 164. It is estimated that the statistics provided by the TURKSTAT on health tourism revenues do not show the full number of patients available due to the fact that they are determined through surveys conducted at border crossings.
It is envisaged that the Ministry will record the number of health tourists treated in the country in the coming period and the revenues from health tourism and work on measuring them in a healthy way. It is also planned to use the Ministry’s support for health tourism as a tool in this context.
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FROM HAIR TRANSPLANTS TO IVF TREATMENTS
While the expenditure per tourist in the sector is recorded as about 1900 dollars, it is estimated that this figure is actually approaching the level of 10 thousand dollars.
The most preferred branches by tourists who come to Turkey to get health care are aesthetic /hair transplantation, cardiac surgery, orthopedics, oncology and IVF treatments in Istanbul and Antalya Turkey.
Considering the aging population of Europe, which is located in the immediate geography of Turkey, demand growth is expected in areas such as elderly care services and thermal /well-being tourism, which are other important branches of health tourism, in the coming period. Considering Turkey’s resources in this context, it is assessed that there is significant potential in these areas. The Ministry is also conducting studies in these areas.
Efforts are underway to improve the service delivery infrastructure and marketing capacities of organizations involved in the country’s health tourism ecosystem, update existing support and create new support elements in accordance with industry demands in order to increase Turkey’s share of the global health tourism market in this context.
In the field of health tourism, activities aimed at promoting the country’s capacity and the opportunities it offers are supported while participating in activities in this direction.
It is envisaged that more personalized and improved models will be created in areas with high potential such as health tourism, sports tourism, ecotourism, wellness, attracting more health tourists and generating income.
In October, a protocol was signed between the Ministry of Trade and the Ministry of Foreign Affairs to facilitate visas for international patients coming from abroad to receive medical services in order to decisively increase the flow of medical tourists to the country and the export of medical services. Within the scope of the protocol, the necessary technical and organizational work is underway on the acceptance of applications for a “health visa” by the Service Exporters’ Association in December.
While the free trade agreements (FTA) signed by Turkey included provisions related to service sectors such as health tourism, the last FTA signed with EFTA also contained provisions related to this. Similar steps are planned to be taken in the agreements to be signed in the coming period.
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SUPPORT IS PROVIDED FOR MANY ITEMS
On the other hand, health tourism is supported within the scope of “decisions on the support of foreign exchange-earning service sectors”. The support items are:
Interpreting Support: It covers the costs of interpreters employed to provide communication of international patients arriving at health institutions with medical personnel.
Patient Road Support: It includes transportation expenses incurred by private medical institutions or airline companies that make protocols with the Ministry if patients are brought to Turkey by plane flights to be treated.
Product/Service / Trademark Registration-Protection Support: Covers expenses related to registering a product /service abroad, registering a trademark registered in the country abroad, and protecting it.
Certification Support: It includes all kinds of certification expenses carried out to ensure compliance with the technical legislation on the environment, quality and human health and to open and operate a per-diagnosis center, office.
Consulting Support: in order to increase their competitive advantage in international markets Marketing Strategy, Market Structure and access issues to be taken abroad on Sunday supported the expenses for consulting services.
Agency Commission Support: It includes commission payments to agencies for bringing international patients and students to the country in the health tourism and education sectors.
Individual Fair Participation Support: It covers the cost of participation incurred if beneficiaries / cooperation organizations participate in events such as fairs, congresses, conferences, seminars with a booth included in the “List of Organizations to be Supported” by the Ministry, as well as the transportation costs of 2 representatives.
National Fair Participation Support: Includes the cost of participation in events such as fairs, congresses, conferences, seminars held abroad and the transportation costs of 2 representatives.
National Fair Promotion Support: The expenses of the cooperation organization authorized by the Ministry or the organizer related to advertising, promotion and marketing activities for this organization are covered.
Advertising, Promotional and Marketing Support: It covers expenses related to TV and radio, the Internet, print advertising, outdoor advertising, special promotional activities.
Foreign Unit Support: Gross rental and commission expenses of units opened by cooperation organizations /beneficiaries directly or through their companies or branches operating abroad are supported.
Procurement Delegation / Trade Delegation Support: Transportation and accommodation expenses of beneficiaries / participants and advertising, marketing, consulting, promotion and organization expenses related to the program are supported in the trade and procurement delegation programs.
Domestic promotional support: cooperative organizations in the country with the participation of representatives of agencies and organizations invited from abroad held exclusively includes expenses for promotional and marketing activities.
Domestic Education Support: Expenses are covered for educational programs conducted with the participation of academicians /experts / interested persons invited from abroad or representatives of institutions/ organizations.
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TURKEY HAS MORE ADVANTAGES IN THE HEALTH TOURISM MARKET THAN EVER BEFORE
Başkent University Department of Business Administration Faculty Member Prof. Dr. said that with the new type of coronavirus outbreak, the travel motivations and expectations of health tourists have changed, and Turkey has more competitive advantages than ever in the global health tourism sunday, which is measured at $ 100 billion, he said.
After global epidemic, health safety was also added to the preference criteria of Turkey hospital health tourists such as affordable priced treatment costs at hospitals, high quality of service, modern medical technology, ease of access, noted:
“The process, which has been managed competently and proactively since the beginning of the epidemic, has been a critical element in the repositioning of Turkey as a health tourism center where health security is possible for international patients in all aspects. After the epidemic, the incidence of cardiovascular system diseases, cancer, COPD, obesity and mental and addiction-related diseases has increased rapidly globally. The countries that will be successful in the health tourism sector after the epidemic will be the ones that can manage the epidemic well, minimize the security risk and manage to focus on the target countries and branches.”
At this point, common sense, using the synergy of all stakeholder in public and private sectors to act in emphasizing that it is important for the Turkish health tourism beam, “the agent organizations, Turkish hospitals, public authorities, local governments and non-governmental organizations and the necessity of a total struggle is obvious. We have the capabilities and potential to overwhelm all hospitals and doctors in Turkey with international patients, and we have the power to turn the crisis into an opportunity.” said.
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Turkey's world-renowned organ transplant specialist. Dr. Demirbaş has 104 international publications and 102 national publications.
Physician's Resume:
Born on August 7, 1963 in Çorum, Prof. Dr. Alper Demirbaş has been continuing his work as the President of MedicalPark Antalya Hospital Organ Transplantation Center since 2008.
Prof. who performed the first tissue incompatible kidney transplant in Turkey, the first blood type incompatible kidney transplant, the first kidney-pancreas transplant program and the first cadaveric donor and live donor liver transplant in Antalya. Dr. As of August 2016, Alper Demirbaş has performed 4900 kidney transplants, 500 liver transplants and 95 pancreas transplants.
In addition to being the chairman of 6 national congresses, he has also been an invited speaker at 12 international and 65 national scientific congresses. Dr. Alper Demirbaş was married and the father of 1 girl and 1 boy.
Awards:
Eczacibasi Medical Award of 2002, Akdeniz University Service Award of 2005, Izder Medical Man of the Year Award of 2006, BÖHAK Medical Man of the Year Award of 2007, Sabah Mediterranean Newspaper Scientist of the Year Award of 2007, ANTIKAD Scientist of the Year Award of 2009, Social Ethics Association Award of 2010, Işık University Medical Man of the Year Award of 2015, VTV Antalya's Brand Value Award of 2015.
Certificates:
Doctor of Medicine Degree Hacettepe University Faculty of Medicine Ankara, General Surgeon Ministry of Health Turkey EKFMG (0-477-343-8), University of Miami School of Medicine Member of Multiple Organ Transplant, ASTS Multiorgan Transplant Scholarship. Lecturer at Kyoto University. Lecturer at University of Essen, Research assistant at the University of Cambridge .
Professional Members:
American Society of Transplant Surgeons, American Transplantation Society Nominated, Middle East and Southern Africa Council Transplantation Society 2007, International Liver Transplantation Association, Turkish Transplantation Association, Turkish Society of Surgery, Turkish Hepatobiliary Surgery Association.
Disclaimer:
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