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STARS INTO COSMETICS AND BEAUTY INDUSTRY
Preparing to say goodbye to the Marvel Universe with Black Widow, the successful actress decided to enter the beauty and cosmetics industry like many famous stars.
After Lady Gaga, Victoria Beckham, Jessica Alba, Eva Mendes, Drew Barrymore, Gwyneth Paltrow, another Hollywood celebrity is stepping into the beauty and cosmetics industry. Scarlett Johansson decided to work with Najafi Companies, investing between $ 5 and $ 10 million.
While the name of Johansson’s new brand has not been announced, it is not yet known whether the products that will be released will be in makeup, skincare or both areas. But the brand is scheduled to come out early next year. It has also been stated that the actress will work with Kate Foster, who previously worked at Victoria’s Secret and Juicy Couture, on her new venture.
“We are passionate about supporting ambitious and thoughtful founders and management teams who lead with integrity and vision, ” said jahm Najafi, CEO of Phoenix-based Najafi companies. Scarlett and Kate literally fit the type of leader we love to be with in the long run.”
Johansson had previously been a brand ambassador for L’oreal Paris and modelled for Dolce & Gabbana’s fragrance series the one.
The successful actress signaled her initiative in an interview published in women’s Wear Daily, saying: “a few years ago, I started withdrawing from my beauty deals with the goal of creating something real for me. I want to offer a clean, accessible approach to beauty,” she said.
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