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THE TARGET IN TURKIYE TOURISM IS THIRD PLACE IN THE WORLD
Turkish tourism, which opened to the world with Antalya, competes with countries such as France and Spain, Greece, Italy, Egypt with many brands in resort, thermal and health tourism. The target in tourism is the third place in the world According to UNWTO data, Turkey, which is the fastest developing tourism destination of the Mediterranean dish, became the fourth in the world in the number of tourists and the seventh in the world in tourism income in 2022.
The tourism sector, which emerged from the crises by strengthening, aims to become the third place in the world by increasing its gears. The tourism sector has a 10 percent share in the world economy. Turkey takes its place among the most curious countries in the world with its cultural and historical heritage. According to the data of the World Tourism Organization (UNWTO), Turkey has risen to the fourth place with the number of 50 million 450 thousand tourists after France, Spain and the USA in 2022, and to the seventh place with a total income of 41.4 billion dollars.
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Turkey Medicals Co-ordinator, “The target in Turkey tourism is the third place in the world with revenue of $ 60 billion is targeted from tourism in 2024, $ 65 billion in 2025, and $ 72 billion in 2026. For 2028, our targets are 90 million visitors and $100 billion in revenues, and in parallel about 10% is the Turkish medical tourism share,” was said.
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Despite the Kahramanmaraş-based earthquakes, the election process, the Russian-Ukrainian war, the Israeli-Palestinian war negatively affected tourism, Turkey hosted 50.2 million people and generated 42 billion dollars in tourism revenue in the period January-September 2023. in 2028, tourism revenue is expected to be 100 billion dollars, the number of visitors is expected to be 82.3 million, while spending per person is expected to be 1215 dollars, the average stay duration is 9.4 nights, and the revenue per visitor per night is expected to be 129 dollars. Turkish tourism, which opened to the world with Antalya, competes with countries such as France and Spain, Greece, Italy, Egypt with many brands in resort, thermal and health tourism in Turkey..
President of the Turkish Tourism Investors Association, says that Turkey has much more qualified facilities than its competitors in countries such as France, Italy, Spain. Drawing attention to the fact that there is a very serious potential in tourism and that they play the third place in world tourism, TTYD said, “We should focus on alternative areas such as health tourism and thermal tourism in the Black Sea region, Anatolia. We should open Anatolia to wellness tourism. We should reach the revenue target of 100 billion dollars in a short time,” is said.
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INVESTOR INTEREST IN TURKEY HAS INCREASED
Noting that the interest in hotel investments is increasing, Turkish Hoteliers Association (TÜROB) President emphasizes that 93 new hotel projects with a total of 44,867 beds in 24 cities in the eight months of 2023 received an Investment Incentive Certificate of TL 6.9 billion. TÜROB said, “We find the investments made in the sector positive, but we do not much prefer that tourism centers such as Antalya and Istanbul are still the places that receive the most investment demand. In terms of tourism sustainability, investments should be spread to Anatolia and, if necessary, extra incentives should be given, which create even more attraction for investments made in Anatolia. We will continue to add value to country’s economy with accommodation investments,” he says. TÜROB emphasizes that the fairs they attended were successful, Turkiye stood out as one of the most popular destinations, and they hope that there will be an increase in hotel occupancy in 2024.
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Turkey Medicals Co-ordinator, “During January-November 2023 period, Antalya, capital of holiday and health tourism in Turkey, hosted 15.4 million tourists with an all-time record in the period,” was said.
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President of the Association of Mediterranean Tourist Hoteliers and Operators, says that 2019, the most successful year in tourism, has been exceeded and that they aim to exceed 16 million tourists in 2024. Stating that Turkey is an important tourism country, AKTOB said, “The daily income of $ 80 per person was $ 100 with the contribution of the Tourism Promotion and Development Agency of Turkey. We are a country playing in the top league of the world. Our goal is to capture the daily average prices of $ 120 in Spain and France. we want to generate $ 100 billion in revenue from tourism in 2028,” he says. Antalya, which distinguishes itself from other tourism cities in the Mediterranean basin with its product and service quality, will focus on young and qualified tourists. Stating that there should be no compromise on the right price for sustainable tourism,
In Belek beach resort, Cornelia Diamond Golf Resort & Spa General Manager emphasizes that the products should be sold at the right price they deserve for sustainable tourism and the importance of avoiding unnecessary discounts. Cornelia said, “The 2023 season was a good year in terms of the number of tourists, we hosted tourists from 72 countries. However, we saw with regret that the sales of upper segment products did not occur at the level we expected. Instead of being the favorite of the tourist who only demands economic products, our country should succeed in becoming the favorite of the tourist who demands products from every segment, finds what he is looking for and is happy. The solution of the problem is for all stakeholders in tourism to be able to do their part properly,” he says.
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TURKIYE TOURISM WILL CROSS FRANCE
According to the Global Travel Report of the World Travel Market (WTM), Turkey will surpass France by breaking a record in tourism in 2024 and rise to the second place in Europe after Spain. According to the 2024-2026 Medium-Term Program (OVP), tourism revenue of $ 59.6 billion is targeted from tourism in 2024, $ 64.7 billion in 2025, and $ 71.3 billion in 2026. According to the OVP, in order to diversify tourism market and spread it over 12 months and to the whole country, the promotion of alternative tourism products will be carried out primarily for the countries in the emerging market position in the world and countries in distant markets such as America and the Far East, primarily for the upper income group. The capacity of the tourism sector to adapt to climate change will be increased. The tourism sector will be ensured to be in an approach that protects and develops the natural, historical and social environment within the framework of sustainability principles, and green transformation will be accelerated in the sector.
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SUSTAINABLE TURKISH TOURISM TARGET
Studies will be carried out to ensure green transformation. Within the scope of the Sustainable Tourism Program, studies will be carried out to ensure green transformation in tourism. Effective management of protected areas will be carried out with planning and practices aimed at ensuring the protection and sustainable use of the ecosystem. An inclusive tourism sector will be created by ensuring the support of local economies. Secretary General of the World Sister Cities Tourism Association, one of the doyens of tourism, says that it is not possible for the tourism sector to succeed with traditional methods, and a radical transformation is required to achieve the target of 100 billion dollars in tourism revenue.
UCLG stated that the journey to create an original brand that will dazzle the eyes of tourists was started with the strategic decision taken by the Ministry of Culture and Tourism and said, “In this context, the number of 80 million tourists will be reached in 2028 with a growth of 5-10 percent every year and the average per tourist per night will be increased from today’s $ 100 to $ 130. Turkish tourism has come to this day by overcoming global crises and natural disasters. Turkey will capture $ 100 billion in tourism revenue from 2028,” was said.
On a final note, the Turkey Travel Agencies Association TÜRSAB “We will continue on the road with records. As the tourism sector, the Republic‘s 100. we are finishing the year with a record. We will continue our way with new records by evaluating the potential of our country in tourism. We will see much better seasons in the coming years. Istanbul tourism, the biggest holiday and medical hospitals brand of Turkey, should be promoted better. Cappadocia, Gaziantep, the Black Sea may also stand out. Turkey‘s culture and gastronomy should be promoted better. As the Ministry of Culture and Tourism, Turkish Tourism Promotion and Development Agency (TGA), the Turkey tourism institutions, we are making intensive efforts to promote our country,” was added.
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Turkey's world-renowned organ transplant specialist Demirbaş who has 104 international publications and 102 national publications.
Physician's Resume:
Born on August 7, 1963 in Çorum, Prof. Dr. Alper Demirbaş has been continuing his work as the President of MedicalPark Antalya Hospital Organ Transplantation Center since 2008.
Prof. who performed the first tissue incompatible kidney transplant in Turkey, the first blood type incompatible kidney transplant, the first kidney-pancreas transplant program and the first cadaveric donor and live donor liver transplant in Antalya. Dr. As of August 2016, Alper Demirbaş has performed 4900 kidney transplants, 500 liver transplants and 95 pancreas transplants.
In addition to being the chairman of 6 national congresses, he has also been an invited speaker at 12 international and 65 national scientific congresses. Dr. Alper Demirbaş was married and the father of 1 girl and 1 boy.
Awards:
Eczacibasi Medical Award of 2002, Akdeniz University Service Award of 2005, Izder Medical Man of the Year Award of 2006, BÖHAK Medical Man of the Year Award of 2007, Sabah Mediterranean Newspaper Scientist of the Year Award of 2007, ANTIKAD Scientist of the Year Award of 2009, Social Ethics Association Award of 2010, Işık University Medical Man of the Year Award of 2015, VTV Antalya's Brand Value Award of 2015.
Certificates:
Doctor of Medicine Degree Hacettepe University Faculty of Medicine Ankara, General Surgeon Ministry of Health Turkey EKFMG (0-477-343-8), University of Miami School of Medicine Member of Multiple Organ Transplant, ASTS Multiorgan Transplant Scholarship. Lecturer at Kyoto University. Lecturer at University of Essen, Research assistant at the University of Cambridge .
Professional Members:
American Society of Transplant Surgeons, American Transplantation Society Nominated, Middle East and Southern Africa Council Transplantation Society 2007, International Liver Transplantation Association, Turkish Transplantation Association, Turkish Society of Surgery, Turkish Hepatobiliary Surgery Association.
Disclaimer:
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