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THE TOURIST RUSHES TO THE RECORD IN REVENUE
The tourism sector in Turkey, which has survived the effects of the pandemic, is moving forward with record targets for 2022 and beyond. 47 million tourists are expected this year in 2022 with revenues of $ 37 billion USD.
The tourism sector, which has been increasing its momentum after the pandemic, is running to a record income in 2022, while the number of tourists is expected to catch up with the figures of 2019 in Istanbul and the Aegean. Commissioned in 2019 and this year was approximately $ 140 million USD, with a budget of close to 200 countries signing up to Turkey Tourism Promotion and the promotional campaign development agency (TGA) market drawing attention to increase the diversity, Turkey Culture and Tourism Minister, “We aimed revenue of 35 billion usd and 42 million tourists. we have increased the target of 42 million tourists to 47 million and the revenue target of 35 billion dollars to 37 billion dollars.
The record in terms of revenue will be broken this year. This is not going to be our last goal. We will have one last positive correction in the goals,” he said. Minister, who conveyed the work done within the scope of the TGA at a press conference held in Istanbul yesterday, stated that they are moving the targets up and that Turkey should be one of the leading tourism destinations in Europe in 2023.
The record breaking goes along by record breaking
Minister said that they were concentrating on all destinations that Turkish Airlines flies to, continued: “The number of tourists from the UK in 2019 was 2.5 million. Our target this year is 3.5 million. I think Germany will catch 6 million. The data for July will exceed 2019. August also will be better than July, we think. Istanbul will catch 2019. Aegean will catch 2019 on average. If there are no problems in the global sense, Turkey will break records now, and also including Turkey health tourism and wellness.”
The per capita per night expenditure will increase to $ 81.2 USD
Tourism Minister expressed that they are focusing on increasing the average overnight spending amounts. it is expected that the overnight spending, which was $ 65.9 USD in 2021, will increase to $ 81.2 USD in 2022. Stating that tourism revenues are announced in euros, statistics are announced in dollars and the loss of parity is effective, Minister explained that the promotion made in the last 40 years for Istanbul has been made in a year and this is reflected in the figures.
We will focus on the private sector in management
Market diversity creates immunity to crises in the sector noted Minister who said that they have switched to the strategy ‘together with the state’, “We are increasing the number of board members from 15 to 16 in October 2022. We give a seat from the state to the food and beverage sector. By 2022, we are changing strategy and entering global news channels, and every place that THY flies to is now a destination,” he said.