Reading time is 8 mins


“Style is a tremendous force for those who know how to use it.” Psychologist and style consultant in Turkey, says that a Turkish person with real style will be a person who melts all aspects of his personality under the same pot and dresses according to his essence, and reflect his inner world with what he wears. So how does what we wear affect our mood? Can we say that employees in uniformly dressed institutions perform better or worse? How does the fact that politicians or famous business people have a wardrobe in the same style or color shape their impact on people? How do collections created by brands affect our perception of the perfect body and therefore our self-confidence? What we wear is sexy, childish, mysterious, dark, etc. is there a reason we want to be seen?

Turkey Medicals talked to Turkish psychologist and Style Consultant.

Our clothes have effects on both our own state of emotion and how others perceive us. Our clothes can make us feel strong, increase our level of self-confidence. For example, the fact that you feel good thanks to the clothes you wear when you go to a job interview can also help the job interview go well. That’s exactly what clothes like the “power suit” – designed by fashion giants in the late 1980s, when the glass ceilings for women in America began to break down slowly-promise. In commercials from those years, business women wearing suits designed display confident attitudes influenced by their clothes.

Fortunately, the positive effects of clothing on our self-confidence are real, not a situation that exists in the dreams of advertisers. Research reveals the effects of our clothes on our emotional state and self-confidence. For example, a study by Northwestern University found that what we wear affects our thoughts and behavior. In a study known as” laboratory Apron research”, two different groups of subjects were asked to perform some tasks by wearing laboratory aprons. One of the groups was told that the apron they wore was a doctor’s apron, while the other group was told that the apron they wore was a painter’s Apron. Subjects who thought they were wearing a doctor’s Apron approached the task assigned to them with the seriousness of a doctor and performed better than the other group. We call this psychological effect of clothing on our thoughts and behaviors implicit cognition. Our clothes can pull us down or pull us up. As Coco Chanel said, We must prepare every day as if we have a date with fate and make sure that our clothes reflect us positively to the outside world.

Some people’s wardrobes are uniform. All the wardrobes of some are black, or they prefer a fairly varied color palette, feel well at peace with pastel shades, etc. Does their chosen color palette have anything to do with psychology?

Colors have a tremendous impact on our psychology. We send messages to the outside world through the colors we use in our clothes. However, it is important to note that the psychology of color is a very controversial topic. It can be misleading to analyze a person just by the colors he wears, to try to make predictions about his inner world based on the colors he wears. A person who decisively knows the relationship between colors and psychology can make the choice of colors in his clothes in a way that suits the image he wants to give.

“If a person dresses according to their essence, the colors they choose will also be colors that reflect their inner world.”

For example, a person who actually likes pastel colors and has a romantic worldview can wear black to paint a more serious image in the environments he or she enters. Through colors, we can easily manipulate how people perceive us. Here comes into play the concept of authenticity. If a person dresses according to their essence, the colors they choose will also be colors that reflect their inner world. The event, which we already call having style, is nothing more than dressing according to one’s own essence.


Let’s take this question through Steve Jobs. During his career, Jobs, who appeared in a black-throated sweater that had almost become his uniform, gave the impression of a mysterious inventor with this choice of outfit and color. Jobs decided to wear a black-throated sweater during a visit to Japan in 1980. Jobs, whose throated sweaters at the time were designed by the famous Japanese fashion designer underlined his being the charismatic leader of the brand he represented with his choice of black color. To understand the effect of colors on our psychology, we just have to ask ourselves the following question. If Jobs had used another color instead of black in his clothes, for example, in pastel shades, what would the image he had drawn and the effect it had on us? As the example of Jobs shows us, we influence the way people perceive us through the colors we choose for our clothes.


Society’s ideal body pressure, especially on women, is a situation that everyone is aware of. All types of media, whether print, visual, or social media, and of course the fashion industry, are behaving in such a way that this pressure to be weak on women is further increased. Women are faced with countless messages about their bodies in everyday life. These messages reach women through magazines, storefronts and collections created by fashion brands, and pressure women to be weak.

The message to women is actually extremely clear:” if you want to be liked, you have to be weak, ” and this message leads to women having negative body image. The concept of body image was developed by Australian psychiatrist describes body image as a “mental image” formed against a person’s own body. Ideal body pressure can lead to body image disorders in a person. Of course, there is no problem in a person doing sports to be healthy and fit, paying attention to their weight. But what if a person’s self-love depends on having a weak body, what if the person is unhappy that he is not in the dimensions he wants? That’s where the concept of liking the body comes into play. Liking the body is that a person has positive ideas about his body and accepts his body as it is. Women should not accept the fashion industry’s false imposition of “how weak is so beautiful”, which it has imposed for years, and should not hesitate to get the necessary psychological support to accept their bodies as they are when necessary.

Are there negative turns in the person’s inability to reveal their individuality while the awareness of being a team in uniformly dressed institutions, events or social environments has a positive effect?

In a study by leading UK clothing brand, 61% of respondents said they were more motivated by companies with more comfortable clothing rules. Although it seems difficult to highlight a person’s style in uniform institutions, the person can also talk about their style at work with the signature accessories that they will use. If the person in question is a woman, she can draw attention to her individual style with a brooch attached to the collar of her jacket, a scarf filled with the handle of her bag, ties reflecting her style, shoes.


The answer to this question may lie in the concept of the archetype that Carl Jung brought to Psychology. Jung accepts the unconscious that Freud put forward. But Jung treats the unconscious in two categories, unlike Freud. These are the personal unconscious and the collective unconscious. There are images and thoughts that Jung calls “archetype” in the collective unconscious.

“A person with true style is a person who melts all aspects of his personality under the same pot and dresses according to his essence.”

Persona, one of the archetypes of Jung, is derived from a Latin word meaning “mask”. The original word is based on the masks used by actors on stage in ancient Greek Theater. In the theory of analytical psychology, of which Jung was the founder, persona is the mask or masks that we put on our faces when we present ourselves to the outside world. We dress more seriously, more professionally in a way that suits our persona archetype in an office with strict dress code. But we have a shadow that we suppress. According to Jung, shadow is the ‘dark’ aspect that a person does not like to be in himself, does not want to see, and therefore suppresses. But Shadow doesn’t necessarily have to be a dark aspect. Again, going back to the topic of clothing in the office environment, our shadow may be the side of us who want to dress more fun, more attractive, as opposed to our serious state at work.

In psychology, individualization is the ultimate goal. Individuation is to find our authentic self by becoming aware of all our aspects and combining it with repressed parts of the subconscious, including the shadow archetype. It’s about connecting consciousness with the subconscious. In this way, we become a complete person, at peace in all aspects. Individuation is the person who should be. When we adapt all this to the world of clothing, we can say that having style is to combine different aspects that exist in the inner world of all of us. In other words, a person with real style is a person who melts all aspects of his personality under the same pot and dresses according to his essence.


Of course we can say that. Style is a tremendous force for those who know how to use it. For example, let’s start with the example of Coco Chanel. Chanel, who grew up in an orphanage, managed to create a fashion giant of her own, despite coming from scratch, both thanks to the sewing techniques she learned in the orphanage and with her own unique style that can be considered contrary to the period she lived in. Chanel did not hesitate to reveal its own style, destroying the fashion sense of the era. In the period when Chanel lived, being burn-skinned was typical of the lower classes, while Chanel made being burn-skinned a trend in Paris, where she returned after a trip where she got plenty of Tan. Again, before Chanel, black was perceived only as the color of mourning, while with Chanel’s design of the Little Black Dress (little black dress), black became one of the coolest colors in the fashion world.


In short, Chanel has dictated her own style, style to people, and thanks to her style, she has re-written both her own life and the rules of the fashion world. As I mentioned in the answer to the previous question, style is to dress in a way that suits our essence. And the courage to dress according to its essence is not a situation that everyone has. But those with that courage can benefit from the fascinating power of style.

Follow me
President of Organ Transplant Center at MedicalPark Hospital Antalya

Turkey's world-renowned organ transplant specialist. Dr. Demirbaş has 104 international publications and 102 national publications.

Physician's Resume:

Born on August 7, 1963 in Çorum, Prof. Dr. Alper Demirbaş has been continuing his work as the President of MedicalPark Antalya Hospital Organ Transplantation Center since 2008.

Prof. who performed the first tissue incompatible kidney transplant in Turkey, the first blood type incompatible kidney transplant, the first kidney-pancreas transplant program and the first cadaveric donor and live donor liver transplant in Antalya. Dr. As of August 2016, Alper Demirbaş has performed 4900 kidney transplants, 500 liver transplants and 95 pancreas transplants.

In addition to being the chairman of 6 national congresses, he has also been an invited speaker at 12 international and 65 national scientific congresses. Dr. Alper Demirbaş was married and the father of 1 girl and 1 boy.


Eczacibasi Medical Award of 2002, Akdeniz University Service Award of 2005, Izder Medical Man of the Year Award of 2006, BÖHAK Medical Man of the Year Award of 2007, Sabah Mediterranean Newspaper Scientist of the Year Award of 2007, ANTIKAD Scientist of the Year Award of 2009, Social Ethics Association Award of 2010, Işık University Medical Man of the Year Award of 2015, VTV Antalya's Brand Value Award of 2015.


Doctor of Medicine Degree Hacettepe University Faculty of Medicine Ankara, General Surgeon Ministry of Health Turkey EKFMG (0-477-343-8), University of Miami School of Medicine Member of Multiple Organ Transplant, ASTS Multiorgan Transplant Scholarship. Lecturer at Kyoto University. Lecturer at University of Essen, Research assistant at the University of Cambridge .

Professional Members:

American Society of Transplant Surgeons, American Transplantation Society Nominated, Middle East and Southern Africa Council Transplantation Society 2007, International Liver Transplantation Association, Turkish Transplantation Association, Turkish Society of Surgery, Turkish Hepatobiliary Surgery Association.


Our website contents consist of articles approved by our Web and Medical Editorial Board with the contributions of our physicians. Our contents are prepared only for informational purposes for public benefit. Be sure to consult your doctor for diagnosis and treatment.
Medically Reviewed by Professor Doctor Alper Demirbaş
Follow me